What's happening?
TryHatch was founded in Japan in 2018 when founder Takeshi Muto recognized the potential of Japan's MEO market and left his SEO company to start his own business. In the three years since its launch, TryHatch has mastered 55,000 stores in Japan, making it the company with the best MEO algorithms. Their impressive results have led to their skills being recognized by international PR firm Viku and brought under their umbrella, an unexpected development for the 32-year-old Muto.
- The company's two primary services are Ranking Improvement and Multi-store Management, increasing client exposure and customer acquisition rate and reducing labor and time costs of running My Shop.
- With the development of the MEO Search tool, TryHatch can grasp the key factors in Google's algorithms to improve MEO rankings, including My Merchant, External Links, Word of Mouth, Official Website, and Citations. It enriches the overall image of your store on Google Map and increases the chances of consumers visiting your physical store through improved rankings.
- Multi-store management allows businesses with multiple locations to centrally manage, analyze, and operate each location's "My Business" information, such as updating photos and replying to reviews.
Is MEO better than SEO for marketing?
- What is SEO and MEO?
- SEO (Search Engine Optimization) is a commonly used technique in online marketing. By mastering the algorithms of Google's search engine, SEO can optimize the ranking of a client's website in the search engine, and increase exposure and visibility. However, it does not guarantee the same results on the map.
- MEO (Map Engine Optimization) is a map search engine optimization technology that optimizes the Google Map My Business function to improve the customer's search ranking on the map, outperform the competitors, increase exposure, and improve customer acquisition rate.
- The advantages of MEO mainly lie in low cost, high customer acquisition rate, and development of potential customers.
- When consumers rely heavily on Google Maps to search for stores, it is a more cost-effective option to directly increase exposure on the map than traditional marketing methods such as advertisements, flyers, websites, etc.
- In addition, MEO is displayed above the SEO ads, so visibility is higher, and click-through rates are expected to reach 20-40%.
- When My Store is enriched with information, it shortens the decision-making process for consumers to visit physical stores and helps to develop potential new customer segments.
Why did you come to Taiwan?
- Most Taiwanese rely heavily on Google Maps, and Google is the No. 1 search engine in Taiwan, with over 91.42% of users.
- Taiwan stores do not have a lot of "My Business" content on Google Maps, so the MEO market is full of potential.
- TryHatch can precisely grasp the key to improving MEO algorithms and combine two services to provide merchants with a one-stop shop, an essential advantage over other Taiwan vendors.
- At this stage, Taiwan's MEO market is still an oligopoly market. Through Viktor Group's PR marketing and business development capabilities, TryHatch chose to locate in Taiwan, recognizing the market conditions, competitive advantages, and location advantages of Taiwan.
What are the challenges and the future for TryHatch?
The general lack of understanding of Taiwan's digital marketing tools and operations has contributed to the MEO market opportunity. However, it is also an area where Viktor Taiwan and TryHatch need to communicate with each other to expand their customer base.
MEO can provide merchants with a tool to enhance their marketing, but how do TryHatch and Viku Taiwan cope with the differences between Taiwan and Japan? Read the in-depth Salon Talk between Sunrise Medium and TryHatch founder Takeshi Takeda and Taiwan Viku President Kinoshita.
